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Results of our 2021 Tool Survey

Our September 2021 Tool Survey asked Canadian woodworkers and DIYers about some of their tool buying habits. A total of 2,391 people completed the survey.

 

58% of respondents spent under $500 on tools over the PAST 12 months, while 21% spent up to $750. A further 21% spent over $750.

 

When asked how much they would spend on tools over the NEXT 12 months the results were very similar – 56% would spend under $500, 26% up to $750 and 18% would spend over $750.

 

We asked people what kind of research they did before buying a new tool. 75% preferred to visit a retail store to examine the tool. 66% visit the manufacturer’s website for product information, while 61% read magazine and online reviews of the tool. Just under 30% sought advice on woodworking forums while only 17% relied on advice from social media sites.

Results of our 2021 Tool Survey

2021 Tool Survey

We were interested in knowing what the most important factors are when respondents decided to purchase a tool. 70% said the most important factor was the perceived value (e.g., Quality, Durability, Features) of the tool. 67% said the company (or brand) reputation was crucial, while 66% said price was the most important factor. Other important considerations are warranty/return policy (49%), magazines or online reviews (35%) and recommendation from friends (29%).

Finally, we wanted to know the most common method of purchasing tools. The vast majority of respondents (65%) choose to purchase at big Box Retailers (e.g., Home Hardware, Home Depot, Canadian Tire). 38% choose to shop in person at tool & machinery retailer outlets. Only 13% prefer to shop from tool & machinery retailer outlets online, while the same percentage (13%) purchased from major online company (e.g., Amazon, eBay, newegg). Only 5% purchased directly from manufacturers.

Respondents to the survey also told us what they felt were the most important hand tools, power tools and machinery.

The most important hand tools:

Hammer 21.2%
Hand saw 14.6%
Hand plane 14.0%
Chisels 12.3%
Screwdriver 10.4%
Measuring tools 10.0%
Square 7.1%
Other hand tools 10.5%

The most important hand held power tools:

Drill/driver 59.1%
Impact driver 13.8%
Sander 8.6%
Circular saw 7.9%
Router 6.0%
Other saws 4.6%

The most important stationary or benchtop tools:

Table saw 60.5%
Mitre saw 13.6%
Drill press 9.7%
Bandsaw 7.0%
Thickness planer 3.9%
Lathe 2.9%
Jointer 2.1%
CNC 0.3%

Prize Winner

As a ‘thank-you’ for completing the survey all respondents were entered into a draw to receive an impact driver kit (model DTD171Z), courtesy of Makita Canada. The lucky winner is Satinder R from Calgary AB.

Makita DTD171Z


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